About Veys
Setting the Tempo
We don't follow the tempo. We create it.
VEYS stands apart from the noise. It is an attitude. The raw encounter between technical mastery and musical emotion. We refuse the decorative to focus on the essential: the tension of the line. Far more than classic jewelry, our pieces are character amplifiers.
For those seeking the right note.
The Brain Behind the Brand
Hong Kong was the training ground where he forged his career.
At just 32, Ludovic Lesur was entrusted with Maison Charriol by its founder, Philippe Charriol — a legendary figure and former Director of Cartier.
He spent the next ten years steering the brand, reawakening its DNA, and driving its global success. A decade of learning excellence alongside the masters.
A school of rigor that sharpened his eye forever.
The Silence & The Echo
Then the world went silent. In that silence, clarity emerged. The urge to create “something that resembles me and brings us together.”
VEYS is the anagram of YVES.
A tribute to a musician father, gone too soon.This name is a living memory. The fusion of a culture of excellence and a passion for music.
Simplicity is the ultimate sophistication
Excellence is not an option, it is an education. But perfection must not be cold. VEYS breaks rigid codes to offer a free allure.
"I wanted objects with a soul, watchmaking precision, and that ability to withstand time. A cool allure, made to be lived." — Ludovic L.
Each VEYS creation reveals a passion for the essential.Therein lies the challenge of this unique combination: constantly seeking the absolute balance between technical mastery and the simplicity of the object.