Elegant, responsible, and unapologetically simple
EACH NOTE TELLS A STORY
VEYS began where most stories don’t — with a sound.
I grew up with music in my blood and piano under my fingers.
After 15 years running a Swiss watch and jewelry house, I wanted to create something more instinctive.
More raw. More personal.In 2020, I designed my first piece — inspired by the taut line of a piano string — as a tribute to my father, Yves, a pianist and composer.
VEYS is his name, reshaped. A silent echo. A signature.Ludovic L.
Music is the blueprint.
At VEYS, sound doesn’t decorate — it drives the design.
Every piece begins with a musical idea: a tension, a vibration, a resonance.
Our most iconic form, the Diapason, borrows its shape from the tuning fork — a symbol of purity and precision in sound.
These lines are not literal. They’re emotional.
Like a melody that stays with you — quietly, long after it's gone.
Rooted in the Opal Coast.
Color matters. Our shades are never random.
The VEYS palette is a direct homage to the French Opal Coast — the pastel skies, the pale green sea, the soft sand.
It’s a place from my childhood, now shared with my own children.
This connection to time, memory, and nature is embedded in every piece.
There’s no need to scream beauty.
Quiet power speaks louder.
"Simplicity is the ultimate success."
« Simplicity is the ultimate success.
After playing a great deal of notes, always more notes, it is simplicity that emerges as a reward that crowns the art. »
F. CHOPIN
This quote isn’t just pinned to our wall — it’s a compass.
At VEYS, we believe jewelry should be like a perfect song: easy to wear, hard to forget.
VEYS VALUES
CONVEYING AN EMOTION
A passion for craftsmanship, manual work and beautiful objects animates the founder, who has always been in search for elegant details.
Each VEYS creation reveals a passion for simple and elegant things. Therein lies the challenge of this unique combination, constantly seeking the right balance between the excellence of authentic know-how and the simplicity of the object.
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Jewelry designed to be worn every day.
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